Winter Collection
advert
Company: Macpac
Photography
Design and Branding
The Macpac advertising campaign, titled "Still Testing the Old Fashion Way," was a multi-faceted endeavor that aimed to capture the essence of the brand's commitment to quality and durability. While this campaign unfolded across various mediums, including print and digital, the true showstopper was a colossal billboard that graced the nation, making a bold statement about Macpac's dedication to excellence. This campaign ingeniously leveraged the historical legacy of Macpac, demonstrating that even in this modern age, the company still adhered to time-tested practices in rigorously testing their equipment under the most demanding conditions. The billboard, with its compelling imagery and slogan, effectively conveyed the message that Macpac's gear is not just designed for adventures but is battle-tested to ensure that every customer receives products that can withstand the rigors of any expedition. In doing so, Macpac not only celebrated its heritage but also showcased its unwavering commitment to providing adventurers with the very best equipment.
