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Export Brand Book
Company: Macpac
The "Macpac Export Brand Book" project aimed to encapsulate the essence of Macpac's outdoor gear in a comprehensive brand book. The CEO of the company expressed the core idea of the project, emphasizing that Macpac's products were designed to accompany adventurers across the globe, ensuring their safety and reliability. The CEO's quote underscored the brand's commitment to quality and durability, highlighting that Macpac gear was not limited to specific weather conditions or extreme environments but was built to excel in any setting. The project sought to communicate this universal appeal and the brand's dedication to providing trustworthy and resilient outdoor equipment for all types of explorers.
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